Privacy Policy

This Privacy Policy explains how Apex Solutions ("Apex," "we," "us," or "our") collects, uses, stores and protects personal information when you visit our website or use our advertising, marketing and web services.

1. Information We Collect

We may collect the following types of information:

• Information you provide directly: When you contact us, request a quote, or use our services, you may provide your name, business name, email address, phone number and details about your business and objectives.
• Information collected automatically: When you visit our website, we may collect basic usage data such as your IP address, browser type, device type, pages visited and referring URLs through cookies and similar technologies.
• Advertising platform data: When you engage us to manage advertising, we may receive account-level performance data (e.g., impressions, clicks, conversions) from Meta (Facebook/Instagram) and Google to deliver and report on our services.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate and improve our advertising, marketing and web services;
• Respond to your inquiries, quote requests and customer service requests;
• Send you updates about your account and campaigns;
• Send marketing communications (only where you have consented, and you may opt out at any time);
• Comply with legal obligations and protect our legal rights.

3. Legal Basis for Processing (EEA/UK)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process personal data on the following legal bases: performance of a contract with you, our legitimate interests (to operate and improve our services), compliance with legal obligations, and consent where required.

4. How We Share Your Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our business (such as email, hosting and payment processors), bound by confidentiality obligations;
• Advertising platforms (Meta and Google) as necessary to set up and manage your campaigns;
• Legal and regulatory authorities where required by law or to protect our rights.

5. Cookies & Tracking

Our website and the advertising platforms we use may set cookies and similar technologies to understand how visitors use the site and to measure advertising performance. You can control or disable cookies through your browser settings, though some features may not work as intended.

6. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy, to comply with legal obligations, or to resolve disputes. When we no longer need your data, we will delete or anonymize it.

7. Data Security

We use reasonable administrative, technical and physical safeguards to protect your personal information. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you;
• Correct or update inaccurate information;
• Request deletion of your personal information;
• Object to or restrict certain processing;
• Request portability of your data;
• Withdraw consent where processing is based on consent; and
• Lodge a complaint with a supervisory authority.

To exercise any of these rights, contact us using the details below. We will respond within the timeframe required by applicable law.

9. Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Third-Party Links

Our website may contain links to third-party websites (including Meta and Google). We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be posted on this page with an updated "Last updated" date.

12. Contact Us